Goodwill of Central and Northern Arizona
Digital ads, Key Visuals, and more.
I was contracted as a senior graphic designer to concept, design, and art direct high-impact assets and content, including digital banners, merchandise, leadership retreat brand identity and more.
Goodwill T-shirt Design Concepts
The Goodwill team in Northern and Central Arizona wanted to update the appearance of their internal team's merchandise. They had two options for the new look and feel: a luxurious theme or a vintage theme. Here are some concepts I developed for them.
Leadership Retreat
Brand Identity, Graphics and Visual Elements.
I conceptualized the brand identity for Goodwill's 2023 leadership retreat, drawing inspiration from the Victorian era while infusing it with a modern and clean aesthetic. My responsibility included developing graphics and visual components.
